Senior Leader · Commercial Strategy · Operations · Transformation · AI
Costs down. Revenue in. Scores up. AI at work.
Press the V
I lead large teams, set commercial strategy and run the operations behind it. I take cost out 63% without breaking the experience, turn service into revenue 20–25% conversion and build with AI. Twenty years across retail, marketplaces and aviation.
Selected results
- 63%
Annual operating cost, from $5.8m to ~$2.1m
Country Road Group - $12m
CX-attributed revenue (FY23), from a service team run as a sales channel. I joined partway through that year
Country Road Group - -20 → +40
Partner NPS within 12 months, across a 2,000-restaurant portfolio I owned commercially
Deliveroo - 20–25%
Handle time, cut by an AI CoPilot within six months
Country Road Group - 100+
People led through two waves of change, with engagement in the top quartile
Country Road Group
Go deeper
- Four case studiesTaking 63% out. An AI CoPilot built into five systems. A restaurant portfolio at Deliveroo. An airport shut down and restarted.
- Seven decisionsMake each call yourself, then see the one I made and what happened.
- The resumeProfile, capabilities and every role since 2006, on one page.
- How this site was builtBy me, with AI, including the game and the mascot. What I did and what the tools did.
About me.
People I've worked with would tell you I'm engaging, empathetic and balanced. I care about taking people along for the ride, so I communicate a lot and stay as open as I can. I take risks and decide quickly, but on data, not gut instinct. And I'm not satisfied with good: I want to deliver great.
I do my best work in a business I care about, early-stage or growing fast, where I can get my hands dirty and help shape direction. I care about the mission and I care about the people, customers and team alike, because the biggest influence on a customer's experience is always the people and systems delivering it.
Outside work I play basketball and keep fit, I'm a big film nerd, and whenever I can you'll find me at a gig.